Lowest cost SEO training only $99

The truth is that every day, millions of people (well over 65 million in 2005, has to be a lot higher now) use search engines to find information, products and services. It has therefore become increasingly important to ensure that your product, service or website can be easily found by potential customers who are using search engines to find what they're looking for. Learning how to optimise your website so that it ranks highly on search engines (search engine optimization) is key to increasing traffic to your website and attracting potential customers.

This 12 week course is online, and will teach students all they need to know about Search Engine Optimisation, how it works and how to ensure that your website dominates search engines and reaps the rewards of enormous targetted traffic.

I am currently offering it at only $99. Course covers all aspects of SEO plus PPC ads as well.

Email me right away to reserve your place.

Who can benefit from this course?
- Any business, organisation or individual who needs to drive more targeted traffic to their website
- Marketing Managers, Marketing Directors, Business Owners, Online Marketers, Online Advertisers, Marketing Consultants, New Media Consultants, Webmasters, IT managers, In-House SEO Analysts, and anyone working with Search Engines or in the Search Engine Optimisation and Marketing industries.

Course offered by Christopher Kyalo experienced International search engine optimizer.

You Don’t Need An SEO Training Class To Zoom To The Top Of Search Results Part 2

Assuming that you have never been to an SEO training class and you have just created some marvelous content on your site and you want others to see it, what would you do? You would find ways of informing others would you not?

Now there is a very important rule on the web that was there long before the Google search engine came along. It is simply this. People hate to be advertised to on the web. That is why folks get violent when they see spam. And that is why banner ads with all their colour and beauty hardly ever get clicked on.

So how do you advertise your site when people hate advertising? You do it the way it is done on the web. People are looking for information and so you simply provide them with information that is related to your web content. All you have to do is to find places where folks looking for the information you are offering usually go to look for it. That includes relevant article directories, blogs and discussion forums.

Post brief parts of your content as articles in article directories and link back to your site. Any SEO training class will tell that this is extremely valuable in terms of getting your site to rank highly in search results. This will create even more valuable back links pointing to your site because if your article is really good others will re-post it at their sites with the links pointing to your site still intact.

Leave comments in relevant forums and blogs but a word of caution. DO NOT link back to your site. Most blogs and forums will treat this as link spam and they will be pretty upset and it is actually completely unnecessary and will do you more harm than good even if it were allowed. People will view this as advertising. Remember what I said earlier about advertising?

Just give snippets of your valuable information and add value to blog posts and discussion forums. Don’t worry, people will take note and they will look for your site. They will use your name on a search engine. They may even ask you about your site. I am of course aware that some blog software allows you to list your website as you leave comments, which is okay.

Read Part 1

You Don’t Need An SEO Training Class To Zoom To The Top Of Search Results Part 1

The truth is that SEO training is so simple that one does not need any class or consultant. All you need to do is to “do no evil” and create content and resources that your target market are looking for. Just narrow your niche and focus on it with laser-beam precision and your SEO will take care of itself.

But obviously something went very wrong somewhere because when the Google guys built their search engine they were simply creating something to help folks find stuff much more easily. Now the volumes of users they attracted made many folks greedy and now every day people are looking for ways to cheat the search engine and cheat their way into “stealing” millions from the Google guy’s hard work with all those black hat SEO techniques.

Why cheat? For what? When all you need to do is to work hard at creating content and focus on giving your prospects exactly what they want?

The rest of us who are disgusted by cheating still need an SEO training class to remind us of how to do the basics and more importantly to explain exactly how and which of those basics are hot SEO tips.

Let us look at a few examples.

If you provide excellent useful information that is well written and well presented your target market will quickly notice. There will be word of mouth and the usual online viral effect and within a short time people will start linking to you. Many of them will use important keywords in the anchor text linking to you. But remember your content needs to solve problems for your prospects to be the most effective.

Read Part 2

Google SEO Training Course: Vital Clues From Search History

Any SEO training course claiming to cover the Google search engine that does not recognize the history of search is missing the whole point... BIG TIME!!!



Let us take note of some very relevant and important part of that history. When the Google guys were trooping around trying to sell their superior search engine to leading web names at the time like Excite, Yahoo and the likes, most people did not think that search was important. They saw no value in it. And yet I remember as a user struggling on the Yahoo search engine for hours seeking some simple information.



So what made Google different was simply the fact that it made it much easier to find what you were looking for. This is a profound statement to anybody seeking a Google SEO training course. It means that all you need to do to rank highly in google search results is offer exactly what your target market is looking for.



I know this sounds corny but it is as I have already said a profound truth. If you offer quality content, others will naturally read it, link to it and come back again and again for more information and what takes over is the viral effect and within no time your site zooms to the top of Google search results.



You see it is said that Google algorithm considers about 500 million variables in ranking sites. You can be sure each of those variables is designed to give the user a better experience. That is how Google has become such a successful company with absolutely no advertising. The juggernaut has just grown from word of mouth.



In other words you do not need any Google SEO training course. All you need to is to do exactly what the Google guys Sergey Brin and Larry Page did that caused their small start-up to grow so phenomenally.



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SEO can be extremely simple. Learn how simple from this Google SEO training course tips article I did earlier.

SEO Training In Covering All 500 Million Variables Needed To Get To The Top Of Google Search Results

SEO training in getting substantial targeted traffic to your site can seem pretty overwhelming when you consider the fact that Google has said that there are over 500 million variables that are taken into consideration in deciding the page rank of a site. Phew!!! 500 million??

Luckily there is a very simple way to cover all 500 million variables. Yes the whole lot!!!

To find it in your SEO training, you have got to ask yourself one very important question. What is the principal consideration Google had in creating their page rank based search engine that took the world by storm? Maybe you can ask a second question, what made Google an instant success?

Before Google searching for anything was a nightmare. It would take you ages to even begin to get relevant results. Meanwhile big sites like Yahoo did not think that there was any future in search. So to answer your question, the Google search engine has become the success it is today simply because the focus has always been on the customer, the user of the search engine.

This means that you can be pretty certain that the whole lot of those 500 million variables are aimed at delivering the best possible user experience.

So in your SEO training you can ignore SEO altogether and just concentrate on delivering the best possible user experience for visitors to your site just like Google did. If you succeed on doing this then you will find that lots of folks will link to you without you asking them to do so. You will also find yourself constantly updating your content and adding new pages to ensure that your users are always pleasantly surprised at what they find on your site.

That is what SEO training in covering all the 500 million variables is all about.

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After years of using his SEO skills to successfully promote businesses all over the world, the writer is now an SEO consultant and trainer. Read this other article about the basics of SEO training that must be in every curriculum. Or get more information about the author from this SEO Africa site.

SEO Training Course: If This Basic Rule Is In Your Curriculum, You Will Never Go Wrong

If your SEO training course does not have the basic rule you are about to discover, then it is not worth doing. I don’t care how rich and famous the said SEO expert running it is.

Actually this basic SEO (search engine optimization) rule should be so obvious that nobody should need to write about it or even put it on a SEO training course. But understandably the reason why this is not the case stems from the selfish aspect of human nature. In optimizing their sites, folks think of themselves and their profits first, and ranking highly in their desired keywords in search engine results. The assumption is that if people using the targeted keywords see them there and ends up on their precious sites, they will be successful. So most website owners and SEO practitioners will be prepared to do anything to make it to the top of those search engine results. How wrong they are, how self-defeating this policy always ends up being.

In fact has it ever crossed your mind that the main reason why Google is so successful is that it has always focused on the end users satisfaction and enjoyment? Yet most people practicing SEO these days and many SEO training courses focus on mostly “tricking” the search engines.

The basic rule in a sentence is that effective SEO should always focus on fully satisfying anybody who uses the keyword phrase that you are targeting.

Let us say that you are optimizing the keyword phrase; “Office Chairs for overweight persons” you need to ask yourself the question; what is the searcher who has keyed in those words into a search engine looking for? Information on office chairs for folks as heavy as they are? The kind of prices they would need to pay perhaps? What they should expect from using such a product? Possibly a testimonial from a satisfied user or two? Maybe some disadvantages of the product from some users perhaps?

Just imagine if you were able to provide all this information on your site? Obviously your visitors would stay much longer because they would not need to go anywhere else for any missing information. Study after study has shown that the longer folks spend on your site the higher the chances that they will end up buying something.

The basic lesson that must be in every SEO training course is that instead of expending so much energy looking for ways to trick search engine robots and the algorithm, why not use that energy into focusing on the needs of the end user and what they are looking for?

This is the real secret behind the success of the multi-billion Google Inc. a company that did not exist just 11 years ago. And it is a foundational secret that will make all the difference in any SEO training course.

SEO training: Why Keyword phrases that best describe your business are better than popular ones

Simplified SEO training basic rule

SEO Training Made Simple

The Basics

When demand for SEO training is as high as it is today, you can be sure that there will always be those looking to cash in by using their limited knowledge of the subject. The best way to do this is to greatly complicate the subject and make it look like a very difficult nut to crack. The more complex and difficult the whole thing appears to be, the easier it is to charge excessive fees to train people in it.

I will probably surprise you by stating that Search engine optimization (SEO) and SEO training is very simple because it is about the very basics of running any successful business. It is really that simple.

Let me give you a small illustration of what I am saying here.

If your trade was manufacturing chairs and you came into town to launch your business and found that there were 100 other companies doing exactly the same thing, what would you do? Would you say that it is too hard and complex to make chairs profitably in that town? (People say that it is impossible to feature in the top 10 search results of popular keywords that have to do with any trade and that no amount of SEO training can get you there).

Or would you instead look for your niche based on what you can do best and based also on the current demand in the market? You can for instance narrow yourself down to making chairs for the office and then go further and make office chairs only for big overweight people. Is there a way that you can make chairs that are not only bigger but would also be much more comfortable for a really big overweight person? That is precisely how businesses succeed in the real world and that is exactly how shrewd web site owners profit from lots of targeted traffic won from keyword hits from leading search engines like Google.

To put it in another way, most folks approach SEO in the wrong way. It is not about popular keywords. It is more about finding the keywords that best describe your business. I am NOT saying that the popularity of a keyword is not important. NO. It is very important because there is absolutely no point in optimizing a keyword that has zero people searching or it. What I am saying is that it is best to find the keywords to describe yourself best and then seek the popular keywords that come the closest to what you have already found. If you find any SEO training that emphasizes this then you can be sure that it will help you a great deal.

That is the most important SEO secret you will ever learn. No Kidding.


SEO Training Course Basic Rule: It is the real reason behind the success of a multi-billion dollar Google, a business that did not exist 11 short years ago.